Kraft removing synthetic colors from iconic macaroni & cheese

April 20, 2015 4:44 PM

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(Reuters) - Kraft Foods Group Inc on Monday said it is revamping its family-friendly macaroni and cheese meal, removing synthetic colors and preservatives from the popular boxed dinner.

The move comes at a time when Kraft is battling sluggish demand as consumers shift to brands that are perceived as healthier, including foods that are organic or less processed. The company has also been targeted by consumer advocacy groups, pressuring it to remove the artificial food dyes from its ...

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