Kraft, Heinz Merger Brings Together Famous Food Brands

March 25, 2015 8:33 PM

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Two of the most famous American food companies are merging. H.J. Heinz Company will join forces with Kraft, the maker of such iconic brands as Velveeta and Cool Whip. The companies are hoping the deal will leave them better positioned to cope with some big changes in consumer taste. NPR's Jim Zarroli reports.

JIM ZARROLI, BYLINE: The merger will create a single, new company called Kraft-Heinz. It will be the third-largest U.S. food company and the fifth-biggest in the world. The deal brings together some of the most famous food brands in the world, including Heinz ketchup, Jell-O and Miracle Whip. These ...

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