Kraft Heinz facing shifting consumer tastes

August 12, 2015 12:30 PM

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Kraft Heinz facing shifting consumer tastes

Brazilian private equity investment firm 3G Capital has been busy integrating the former Kraft Foods Group into H.J. Heinz as many of the company’s best-known brands are struggling to keep up with consumers’ shifting tastes for less-processed foods, the Wall Street Journal reports.

Kraft Heinz Co. (Nasdaq: KHC), which was formed last month, owns some of the best-known names in food, including Kraft, Heinz, Oscar Mayer and Velveeta. And some analysts think 3G could take on even more acquisitions.

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