Move over, cooking shows. In Korea, the big food fad is eating shows, or mukbang. Korean viewers are so glued to watching strangers binge-eating that the live-streamers consuming calories in front of webcams are becoming minor celebrities in Korean culture.
Rachel Ahn, who goes by "Aebong-ee" on her broadcasts, is kind of a big deal in the mukbang world. In fact, when we went to meet her, she wore a mask for fear fans would recognize her on the street.