How Kobe Bryant plans to leverage his global appeal and marketing savvy as a tech investor

August 22, 2016 9:29 PM

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Kobe Bryant has been no stranger to China, where he spends big to sponsor youth sports and education programs.

His well-documented efforts led an investor in a Chinese online education start-up to reach out to him earlier this year. Two months ago, the basketball legend crossed the Pacific to meet with the company, Vipkid, which aims to give Chinese children a virtual North American elementary school experie...

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