Kim Kardashian West Pokes Fun at Her Self(ie) in New Super Bowl Ad; Plus, Her Best Shoe Looks

January 27, 2015 10:30 PM

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Last night on “Conan,” Kim Kardashian West had a big reveal: She premiered her Super Bowl commercial for T-Mobile. In the cheeky mock public-service announcement, Kardashian West, who has been known to snap a selfie or two (or a thousand), expresses concern that customers are wasting gigabytes and losing their data to phone companies that take data back at the end of each month. The reality TV star says those customers (who are presumably Kim Kardashian fans, because who isn’t?!) could be using that data to view more images of her, her outfits, her makeup, her tennis backhand, her vacation … and her outfits. (The video, below, already has a quarter-million views.)

“The ad incorporated a lot of my personality,” Kardashian West told People. “We went over scene by scene and what selfies I thought would really showcase me and what I would do,” she explained. “I ski, I went to tennis camp growing up. So there are some things in the commercial that I don’t think pe...

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