I have nothing personal against Bill O'Reilly. In fact, most times I do think he is "fair and balanced" and makes a commendable effort to avoid "spin." O'Reilly is an accomplished author, a hard-hitting political commentator with deep roots in journalism, and well, to use his phrase, he's a real "standup guy." It is the O'Reilly franchise that gives me heartburn -- the marketeer more than the provocateur. Let me explain why.
O'Reilly is a brand, and a big one at that. Visit the O'Reilly Store Front online and you can pick up everything from baseball caps and T-shirts to travel mugs and doormats. One of the more compelling O'Reilly lines is his bestselling Killing series -- Killing Lincoln, Killing Kennedy, Killing Jesus...
Read more