Kid Rock doing $20 tour, takes new anti-scalper approach

February 17, 2015 9:07 PM

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Whether or not you’re a fan of his music, few musicians have taken as many steps as Kid Rock has to make the best possible concert experience for fans. From playing somewhat lesser visited cities to his various low-cost ticket packages, he understands that many people can’t afford to fork over upwards of $50 for one night of music. This summer, he’ll embark on another “$20 Best Night Ever” tour, and along with the low face value, he’s incorporating a number of other measures to combat scalpers and ensure his fans get the best seats possible.

In a move few other acts will have the wherewithal to follow, Kid Rock is holding the ENTIRE front row at every show on the tour. Instead of being filled by industry folks and local promoters, each of these seats will be given as FREE upgrades to randomly selected fans. This means that everyone who ...

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