Kevin Bacon and eggs; actor stars in egg industry campaign

March 12, 2015 2:25 PM

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The American Egg Board says it plans to launch a print and online ad campaign this week featuring the "Footloose" actor and puns using his last name. The group says it's the first time it's using a Hollywood celebrity in a major marketing push.

The campaign comes at a promising time for the egg industry, with the nation's protein craze helping fuel sales after decades of eggs being viewed as cholesterol bombs.

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