Keurig’s K-Cup screw-up and how it K-pitulated Wednesday to angry consumers

May 7, 2015 11:46 AM

49 0

Keurig’s K-Cup screw-up and how it K-pitulated Wednesday to angry consumers

It’s been called the “razor blade business model.” A company sells a product like a battery-operated razor blade handle at a relatively low price in order to sell a complementary consumable product later, like the astoundingly costly Gillette Power Fusion Proglide cartridge, eighteen bucks for four blades, which then get thrown away.

But it could also be called the Keurig “K-Cup” business model. Once a consumer buys the coffee machine, the coffee drinker may spend as much as $50 to $60 per pound on the coffee contained in the K-Cups, considerably more than the cost of even Starbucks’s breakfast blend which goes for about $11.95 ...

Also read: Dutch Far-Right Politician Geert Wilders Convicted of Hate Speech

Read more

To category page

Loading...