The Keurig coffee brewing system's newest iteration, called Keurig 2.0, is discriminative. It only enables "authorized K-Cups" to function with the machine. As a result, some brands' coffee pods will not be accepted into the elite product -- not to mention, the machine won't even work with older versions of K-Cups. In order to work, each K-Cup must have a special ink on its lid, which is recognized and received by Keurig 2.0 (the older versions didn't have this).
This change may be nice for Keurig, but Rogers Family Company, a coffee and tea brand, insinuates it's a corrupt one, forcing consumers to rely on Keurig-approved products. The company also claims Keurig hiked the cost of the pods by nine percent after releasing the new coffee machine. In an effort ...
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