Kering explored options to sell sportswear maker Puma

December 16, 2014 6:05 PM

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Kering SA, the owner of popular sportswear maker Puma, was looking to sell the brand that has been undergoing a revamp to better compete with larger rivals such as Nike and Adidas.

Bloomberg, citing people familiar with the matter reported that Kering contacted potential buyers, including sovereign-wealth funds from the Middle East and Asian investors, earlier this year to find out their interest in the brand.

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