Kendrick Lamar Sets Spotify Streaming Record With Latest Album

March 18, 2015 7:10 AM

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Kendrick Lamar Sets Spotify Streaming Record With Latest Album

Rapper Kendrick Lamar challenges his listeners, but the way he packages the messages he delivers through is music is what propelled his third album, To Pimp a Butterfly, to set a new first-day streaming record on Spotify. Lamar cloaks his messages in some of the most exciting, pulse-quickening lyrics and songs he has ever sung, rivaling in the eyes of some his hit album from 2012, good kid, m.A.A.d city.

Drake owned the record for how many times an album was streamed on Spotify previous to Kendrick Lamar. Drake’s latest album, If You’re Reading This It’s Too Late, was streamed on Spotify 6.8 million times in a single day. By contrast, Kendrick Lamar’s album, To Pimp a Butterfly, destroyed that old r...

Also read: Drake is 2016's most-streamed artist on Spotify

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