Kendrick Lamar’s 'To Pimp A Butterfly' Breaks Spotify Record With Unconventional Release

March 18, 2015 12:50 AM

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Kendrick Lamar’s 'To Pimp A Butterfly' Breaks Spotify Record With Unconventional Release

Kendrick Lamar’s latest album "To Pimp A Butterfly" broke a single-day streaming record on Spotify with a staggering 9.6 million streams Monday, a spokesman for the service said Tuesday. The nearly 80-minute album is already being hailed a seminal work by peers and critics just two days after its surprise digital release late Sunday.

"To Pimp A Butterfly" appeared on the free streaming service and iTunes a week before it was scheduled to be released. It was pulled from iTunes for a brief time a few hours later, which helped boost the album’s performance on Spotify.

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