Kendrick Lamar freestyles in new ad for Reebok Classic

August 9, 2016 4:23 PM

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LOS ANGELES, Aug. 9 (UPI) -- In an ad launching a collaboration between Reebok and Kendrick Lamar, the rapper talks about how the classic shoe influenced his classic style.

"Hip-hop was more than just the music; it was part of culture, it was part of having style, it was part of a whole graffiti and arts," Lamar said . "It was only right that I wore the Reebok Classics then. I still remain that classic guy, and that's the reason why I'm wearing the shoes now."

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