Kednrick Lamar & More Set for MTV New 'Look Different' Anti-Bias Campaign

January 19, 2015 12:37 PM

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Kednrick Lamar & More Set for MTV New 'Look Different' Anti-Bias Campaign

MTV today announced an expansion of its Look Different anti-bias campaign called #TheTalk, a multiscreen effort to encourage its audience to have candid, confident and "color brave" conversations on race with family and friends. According to a 2014 MTV study*, 73% of Millennials believe having more open constructive conversations about bias would help people become less prejudiced.

"Millennials believe strongly in fairness, but they can also find it difficult to talk openly about race - to be not simply 'color blind' but 'color brave,' said Stephen Friedman, President of MTV. "Our audience is looking for a way to bring the national conversation on race into their homes and thi...

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