Katie Couric, Bryant Gumbel in BMW Super Bowl ad for i3

January 26, 2015 10:47 PM

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BMW today released a commercial for its electric i3 hatchback starring former Today Show hosts Katie Couric and Bryant Gumbel that will air during Super Bowl XLIX on Sunday.

It is the first time in four years that the German automaker has purchased a spot to air during the NFL championship game.

Also read: As the Apple car dies, Tesla pushes the envelope on self-driving

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