Justin Vernon ready to launch Eaux Claires and bring back Bon Iver

February 11, 2015 2:00 PM

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Justin Vernon ready to launch Eaux Claires and bring back Bon Iver

Justin Vernon ready to launch Eaux Claires and bring back Bon Iver

Not known to be a cocky rock star — even his Best New Artist acceptance speech at the 2012 Grammys was awkwardly humble — Justin Vernon sounded surprisingly sure of himself when talking about the big festival he’s bringing to the little metropolis of Eau Claire, Wis.

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