John Oliver wants tobacco companies to adopt new mascot, 'Jeff the Diseased Lung'

February 17, 2015 5:58 AM

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Oliver presented Jeff - a sickly, diseased lung wearing a cowboy hat -- as an alternative to big tobacco branding, like Marlboro's iconic cowboy.

During the 18-minute segment, Oliver railed against tobacco companies, particularly Phillip Morris International, for threatening to sue smaller countries that have taken steps to limit branding on cigarette packets.

Also read: Lego Group CEO Knudstorp to head new Lego branding division

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