John Oliver highlights Australia's plain packaging laws, introduces new tobacco mascot 'Jeff the Diseased Lung'

February 16, 2015 6:13 PM

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Australia's plain packaging cigarette laws have received global attention thanks to a starring role in a segment of John Oliver's satirical television news program, which skewered big tobacco companies and explained how they attack laws designed to reduce cigarette consumption and protect public health.

Sunday's episode of This Week Tonight also presented a tongue-in-cheek alternative to cigarette mascots like the Marlboro Man or Camel Joe called 'Jeff the Diseased Lung' - a cartoon character whose image quickly went viral, along with the hashtag promoted on the show, #JeffWeCan.

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