Jeep plays role at 'Independence Day: Resurgence' premiere

June 21, 2016 9:36 AM

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HOLLYWOOD -- It wasn't just actors who were the stars at the glitzy premiere here Monday night for the new summer action movie Independence Day: Resurgence. A new Jeep Grand Cherokee held a prominent place on the red carpet as well.

The SUV's appearance amid celebrities trolling the carpet underscored how Fiat Chrysler continues to make movie product placements and celebrity events a key part of its marketing strategy. In the past, it has provided for sponsorships from Fiat, for movies like the Godzilla remake, or Dodge, which ...

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