Jeep plays role at 'Independence Day: Resurgence' premiere

June 21, 2016 9:36 AM

10 0

HOLLYWOOD -- It wasn't just actors who were the stars at the glitzy premiere here Monday night for the new summer action movie Independence Day: Resurgence. A new Jeep Grand Cherokee held a prominent place on the red carpet as well.

The SUV's appearance amid celebrities trolling the carpet underscored how Fiat Chrysler continues to make movie product placements and celebrity events a key part of its marketing strategy. In the past, it has provided for sponsorships from Fiat, for movies like the Godzilla remake, or Dodge, which ...

Read more

To category page

Loading...