Jay Z’s Tidal Streaming Service Launches With Blue Avatars From Kanye West, Arcade Fire, Daft Punk, Third Man, & Others

March 30, 2015 1:26 PM

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Jay Z’s Tidal Streaming Service Launches With Blue Avatars From Kanye West, Arcade Fire, Daft Punk, Third Man, & Others

Jay Z wants you to know that Tidal, the Scandinavian high-fidelity streaming service that he bought earlier this month, is a big deal. So he didn’t just get some of music’s biggest stars to tweet about the service’s big relaunch, which is happening today. He got them all to change their social media avatars (on Facebook, Instagram, and YouTube, in addition to Twitter) to a violent light-blue square and ask their fans for “support,” as if this was a protest movement or something. That’s pretty gross, Jay!

Tidal is relaunching in the U.S. around 5PM eastern today, according to a countdown clock on the streaming service’s site. The service doesn’t have a free option like Spotify; it’s going for $19.99 a month for lossless hi-fidelity streaming quality, or $9.99 for standard audio quality. The service h...

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