How Jay Z's Tidal Press Conference Proved He's Out of Touch

March 31, 2015 3:44 PM

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How Jay Z's Tidal Press Conference Proved He's Out of Touch

After its splashy launch press conference yesterday, the primary argument for Tidal—the two-tiered music service recently purchased by Jay Z that costs either $9.99 or $19.99 per month—is that artists deserve more money for their work. It’s not necessarily a wrongheaded argument, but the manner in which Jay Z and his contemporaries have pressed the point is embarrassingly out-of-touch.

There are real, systemic problems with current streaming services like Spotify, which stream music for free to listeners and distribute to artists a paltry fee drawn from advertising. That’s why Taylor Swift withdrew her hugely profitable catalog from the service last year. The argument Swift has be...

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