Jay Z's New Tidal Streaming Service Has Turned Everybody's Avatar Blue

March 30, 2015 2:40 PM

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Kanye West, Arcade Fire, and many more changed their Twitter and Instagram icons to mark the launch

Jay Z recently bought the Scandinavian high-fidelity streaming service Tidal, and now he's calling upon his many, many friends in the music industry to mark the launch. In anticipation of Tidal's expected 2 p.m. EST United States launch, Hova changed his Twitter avatar to a bright turquoise square, ...

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