If you don’t drink the Kool-Aid, Jay Z’s relationship with Armand de Brignac champagne, a.k.a. Ace Of Spades, has always seemed suspect. The frequent allusions to the beverage in Jay’s rhymes, coming quickly after he disassociated himself from Cristal, seemed to hint to a partnership.
Alas, both Jay and Sovereign Brands, Ace Of Spades’ owner, claimed Jay was just a fan and those mentions were merely organic brand appreciation. Now, the Hova-Ace Of Spades cynics have no need to side-eye the name-drops anymore because Jay has acquired the beverage from Sovereign.