Jay Z enlists pop music's top stars to launch Tidal

March 30, 2015 6:17 PM

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Today, Jay Z gave the signal to dozens of music's top artists, asking them to reveal their true colors in a campaign to deliver hidden, coded messages across the airwaves.

No, it's not an Illuminati takeover of pop music. It's the U.S. launch of Jay Z's new higher-end streaming service, Tidal.

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