Jack White at Coachella signals a respect for musical tradition combined with an eagerness to evolve

April 9, 2015 5:40 PM

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It may be the most scrutinized typographical matter in music: how large each act's name appears on the poster announcing the lineup for the annual Coachella Valley Music and Arts Festival.

Widely regarded as the most prestigious festival in America, Coachella has become a status symbol for the musicians who play it no less than for the fans who pay hundreds of dollars to attend. And just how much cool it confers on a given artist depends to some degree on the prominence of that type.

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