J.J. Abrams Needed Some Convincing To Release 'Star Wars: The Force Awakens' Teaser Trailer

December 11, 2014 12:48 PM

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Lasting just short of ninety seconds, the teaser trailer for “Star Wars: The Force Awakens” has stirred up as much discussion online since its Black Friday debut as some feature-length films released this year. However, to hear Walt Disney Company chief Bob Iger tell it, the online conversations were in danger of never happening in the first place.

Buried deep in a Variety piece about the Mouse House’s plans for a “Star Wars” theme park (note, it will be be based on the new movies), Iger talks about the hopes held for J.J. Abrams' film. “I keep telling J.J. Abrams this is a $4 billion movie,” Iger said, referring to how much the studio paid fo...

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