How J.Crew Colors Get Their Wild Names

November 13, 2014 12:00 PM

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How J.Crew Colors Get Their Wild Names

"People really respond to food," said Tom Mora, head of women's design at the company. "I've never heard a person not feel happy about eating. It's that emotion or smile on your face. These colors all have distinct smells or tastes to them."

Food is just one of many things that inspire the names of the more than 100 colors J.Crew invents every season. Seasonal smells, flowers and destinations can all work to shift a red to dark poppy, or a neutral beige to sandy shore. The continual supply of bold new colors, painstakingly curated and n...

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