Italy aims to boost wine sales on Alibaba network ten-fold

April 11, 2016 6:50 PM

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VERONA, Italy Italy and Alibaba hope to boost the share of Italian wine sold on the Chinese e-commerce network 10-fold as part of wider moves to increase Italian wine exports to China where it still lags France and other wine-making peers.

In a joint conference with Italian Prime Minister Matteo Renzi, Alibaba founder Jack Ma said the aim was to increase the share of Italian wines "from 6 to 60 per cent" of all the bottles it sold on its platform.

Also read: China's economy faces overcapacity problems, financial risks rise- Xinhua

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