'Interstellar' Screenings Launch Upbeat Buzz

October 22, 2014 12:38 PM

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But one way to spread positive buzz ahead of the press is to let influencers in Hollywood take to Twitter. They have no embargo. Thus San Francisco Film Society exec director Noah Cowan and filmmakers Brad Bird and Edgar Wright are already spreading the advance word that "Interstellar" is amazing, among others.

Sunday night Paramount chief Brad Grey hosted a starry New York opinionmakers screening. And Tuesday night at the Beverly Hilton, Matthew McConaughey was the recipient of the American Cinematheque Ball's annual tribute. Nolan, Jessica Chastain and Anne Hathaway were on hand as part of a major Paramo...

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