'Interstellar' Promo Spells a Gimmicky Future for Virtual Reality

October 6, 2014 7:06 PM

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Starting today, audiences can experience the most immersive “neat marketing thingie” Hollywood has to offer.

As a tie-in to Christopher Nolan‘s Interstellar, Paramount and IMAX are shuttling an interactive exhibit to four cities across the country. At whichever population center is closest to you — LA, NYC, Houston or, strangely, Chantilly, Virginia — strap on an Oculus Rift headset and experience some sim...

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