Interesting Series ‘Cultivating Thought’ Now on Chipotle Bags and Cups

May 16, 2014 1:25 AM

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Interesting Series ‘Cultivating Thought’ Now on Chipotle Bags and Cups

Starting today, in what the Chipotle calls its “Cultivating Thought” author series, customers will get two-minute reads from a famous author, journalist, or comedian along with their meal. Accompanied by whimsical illustrations, the brief (and briefer) essays are printed on Chipotle’s bags and cups. The series was created and curated by Jonathan Safran Foer and boasts names that are likely to be recognized even by those unacquainted with the work behind those names. Contributors include Nobel Prize-laureate Toni Morrison, Pulitzer Prize-winner Sheri Fink, comedian Sarah Silverman, and multiple fiction award recipient George Saunders.

Foer said the idea for the series originated when the vegetarian found himself without reading material while eating a burrito in Chipotle. Foer told Vanity Fair that he first met the company’s CEO Steve Ells six or seven years ago when Ells invited him to lunch after the release of Foer’s book Eati...

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