Insurance storefronts bring big business

May 10, 2014 11:00 AM

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Insurance storefronts bring big business

Mike Augustine, of Greenville, S.C., recently had some errands to run at his local shopping centers: buy some groceries, pop into a mobile phone retailer, pick up some dry cleaning. And lastly, he had to stop by the health insurance store to shop for a better plan.

The new BlueCross BlueShield brick-and-mortar retail store at the Magnolia Park strip mall staffs five licensed agents, prepared to help customers — by appointment or walk-in — navigate the new rules of the health care reform, and to buy plans as they would electronics or office supplies.

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