‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder

November 16, 2014 5:15 AM

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Estee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, hired the model to represent its flagship cosmetics brand worldwide.

Jenner, the half-sister of reality-television star Kim Kardashian, will appear in digital-, TV- and print-advertising campaigns as well as create social-media content for the New York-based cosmetics maker. Terms of her contract weren’t disclosed.

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