Insight - As Big Tobacco takes up e-cigarettes, investors look ahead

September 12, 2014 5:08 PM

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Insight - As Big Tobacco takes up e-cigarettes, investors look ahead

LONDON/NEW YORK (Reuters) - As electronic cigarettes flew off shelves on both sides of the Atlantic in recent years, investors flocked to a business some hope will be the future for tobacco.

Now sales growth is slowing from a 2011 peak and private funds are more cautious about the smokeless devices, making it harder for independent e-cigarette firms to raise capital and hitting their share prices.

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