Inside Their Battle for Brand Supremacy

February 5, 2015 12:01 PM

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Four days after the terrorist attacks in Paris, which killed 17 people, a video surfaced online showing one of the gunmen, Amedy Coulibaly, pledging allegiance in broken Arabic to Abu Bakr al-Baghdadi, the leader of the Islamic State in Iraq and Syria (ISIS).

Earlier that week, another assailant, Chérif Kouachi, in a telephone interview to French television claimed allegiance to a different jihadist group: Al-Qaeda in the Arabian Peninsula. “We acted a bit together and a bit separately,” he said. Kouachi was later killed by police.

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