We buy insurance to protect against the things we fear, and we're more likely to buy insurance if we've experienced those things. If your home has been burgled, you're more likely to get theft insurance. If you've driven with your sister, you're more likely to get life insurance.
And if you lived through the 1970s, you probably want inflation insurance, as well as insurance against anyone putting your prom pictures on Facebook. Consumer prices soared an average 7.4% a year from 1970 through 1979, scarring an entire generation.