Indiegogo Life Helps You Fund Good Deeds

December 15, 2014 2:29 PM

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Indiegogo has launched a new service called Indiegogo Life, a free, eight-click process for funding life events like weddings and birthdays and for raising money for individuals. The company is careful to note that this is not a system for charities but for people who want to buy a present for a mutual friend or privately help out a family in need.

“We’ve always been open to any campaign,” said Indiegogo CEO Slava Rubin. “In 2010 we started seeing more ‘personal cause’ campaigns like life event fundraisers.” He said fundraisers were becoming extremely popular on the site, citing the $5 million raise for as a shining example. The found...

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