India to set up new drugs regulator for traditional medicines

November 6, 2014 4:09 PM

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NEW DELHI (Reuters) - India is seeking to increase sales of its ayurvedic and other traditional therapies in the estimated $100 billion global market for alternative medicine and plans to set up a new quality control regulator, the government said on Thursday.

Ayurveda is an ancient Indian health system that includes medicines, meditation, exercise and dietary guidelines practiced by millions on the Indian subcontinent and increasingly in the West.

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