India to repackage state-supplied condoms in bid to attract users

April 1, 2015 11:57 AM

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NEW DELHI, April 1 (Reuters) - When it comes to the wrappers of India's state-supplied condoms, boring is out, attractive is in, but erotic is too much.

India is readying a redesign of the staid packaging of its half-century-old condom brand, incorporating pictures of handsome men and gorgeous women, in a desperate bid to seduce customers drawn to fancier versions sold by private firms.

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