Increasingly discerning bank customers more likely to switch -survey

April 22, 2015 6:30 AM

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LONDON, April 22 (Reuters) - Consumers across the world are far more likely to switch banks than they were a year ago, with technological change having raised expectations of younger customers and provided more alternatives, a survey showed.

Capgemini's World Retail Banking Report 2015 found that customers aged between 15 and 35 were more likely to move, possibly because of an increase in alternatives, an improved switching process and younger customers' higher expectations from digital services.

Also read: Prepaid Cards Play Bigger Role for ‘Unbanked’ Households, Survey Finds

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