When most people think of IKEA, meatballs come to mind. That's what IKEA's Managing Director of Food Services, Michael La Cour says, at least. To his credit, in store locations all over Asia, much of IKEA's clientele visit the shop solely for the balls. "Where else can you find good, Swedish-themed food in Asia?" La Cour poses.
On April 9, the furniture giant will start selling much-anticipated vegan meatballs at their U.S. in-store restaurants, in addition to the meaty Swedish variety that customers have come to love. This veggie ball, called GRÖNSAKSBULLAR, will be served up in plates of 10 balls and will cost $4.49.