An identity strongly tied to a product can make or break a city

April 13, 2015 8:54 PM

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With Blue Bell Creameries undergoing the first-ever recall in its 108-year history, the town of Brenham has rallied behind what is arguably its most famous resident.

On a recent afternoon, customers outside a Scoops! ice cream shop, which sells only Blue Bell products, expressed strong support for the Brenham-based company, despite a growing list of items recalled from its plant in Broken Arrow, Okla.

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