The bizarreness of the ‘ice bucket challenge’ is well-summarized by the skeptical child in this photoshop asking why people are wasting clean water as a challenge to avoid giving money to charity, and also by Arielle Pardes at Vice. “It’s like a game of Would-You-Rather involving the entire internet where, appallingly, most Americans would rather dump ice water on their head than donate to charity,” writes Pardes. “There are a lot of things wrong with the Ice Bucket Challenge, but most the annoying is that it’s basically narcissism masked as altruism.”
All true, but the thing is that it worked. When the meme first started, the person who poured a bucket of ice over his or her head — and crucially uploaded video of the act to Facebook — could challenge others to do the same or donate to a charity of the iced person’s choice. But then a Boston athle...
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