'Ice bucket challenge' for ALS shows power of viral fundraising

August 21, 2014 2:25 AM

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'Ice bucket challenge' for ALS shows power of viral fundraising

Athletes, executives and even a newborn babe are dumping on the ALS Association, and the unsuspecting charity could not be more grateful.

The “ice bucket challenge” has people all over Minnesota and the United States dumping buckets of ice water on their heads, posting videos on social media and challenging friends to do the same or donate $100 to the ALS Association.

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