IAC’s Vimeo Introduces Video-on-Demand Network For Web Publishers

January 22, 2015 1:08 PM

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IAC’s Vimeo Introduces Video-on-Demand Network For Web Publishers

Vimeo, which had 38.5 million unique visitors in December, according to comScore, on Thursday will roll out the Vimeo On Demand Publisher Network. The new network is essentially a collection of websites that will use Vimeo’s technology to build custom video-on-demand libraries. Each partner will employ Vimeo’s video player as well as the company’s payment mechanism, which allows videos to be purchased or rented. The partners will split revenue with Vimeo.

For example, The Atlantic has signed on to sell and rent a variety of documentaries and independent films on its site using Vimeo’s platform. Some of the content for sale on The Atlantic’s site comes from producers that have preexisting relationships with Vimeo (the site has over 15,000 titlesfor sa...

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