Hyundai helps daughter send message to astronaut dad in a big way

April 14, 2015 6:01 PM

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Hyundai helps daughter send message to astronaut dad in a big way

Hyundai hopes you’ll think its Genesis luxury sedan is out of this world, and it’s pulled off a unique stunt to drive that message home, by sending a message to space the old fashioned way -- like Nazca lines old fashioned.

The automaker had the daughter of one of the astronauts on the International Space Station (ISS) handwrite a message to her father, and then used a fleet of cars to almost perfectly replicate it with tire marks on Delamar Dry Lake in Nevada at a large enough scale that it could be spotted from 249 m...

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