To Hype Or Not To Hype: That Is The Question

July 8, 2014 5:28 AM

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To Hype Or Not To Hype: That Is The Question

As the King of Siam once said: "Is a puzzlement!" Bloggers, filmmakers, and arts administrators are all faced with the challenge of capturing people's attention. Depending on their respective budgets and the nature of the project they are promoting, various approaches can be pursued.

Will thorough media saturation get ticket buyers excited to the point of ejaculation? Or does the old truism that "less is more" work better? Two Bay area premieres recently brought the question of hype into surprising focus. One flew under the radar while the other was hyped as if the circus was co...

Also watch: Reba McEntire, Kenny Rogers to Perform at Benefit for Tennessee Wildfire Victims

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