Hostess ‘touchdown’ baseball tweet just a clever ad ruse?

April 7, 2015 7:26 PM

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Hostess ‘touchdown’ baseball tweet just a clever ad ruse?

On Monday, the MLB celebrated opening day with 14 games across the country. But baseball fans weren’t the only people jumping for joy. Hostess cupcakes declared its love for America’s pastime with an unusual tweet that had followers scratching their heads.

“It's here and we couldn't be filled with more sweet joy. #OpeningDay” the snack company tweeted from its Hostess Snacks account. Accompanied with the caption was a picture of two cupcakes with white icing and squiggly red stripes to resemble baseballs and the word “Touchdown” in bold white characte...

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